Reach Out

Keyword Research

STAND OUT BY FOCUSING ON THE RIGHT KEYWORD

Why Keyword Research is Essential for Your SEO

When it comes to SEO, keyword research is often the first thing people ask about, and for good reason. Think of keywords as the bedrock of your entire search marketing strategy.

Simply put, keyword research ensures your website appears for the right searches – the ones that truly matter to your business and audience. It’s all about making sure potential customers who are looking for what you offer can actually find you. To boost your website’s visibility, it’s the most essential first step.

You need to use the exact words and phrases your potential customers are searching for. Keyword research tools can help identify these terms, but it’s also crucial to balance high-competition keywords with more relevant ones. If you’re using the wrong keywords, your content might never show up in search results, no matter how good it is. Ultimately, search engines like Google analyze your website’s content to determine its relevance for specific keywords, then rank you based on how well your content matches those terms

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Unlock Visibility: Our Smart Keyword Research Strategies

As a digital marketing agency, our skilled SEO team specializes in in-depth keyword research. We uncover the best opportunities to drive organic traffic. Using data-driven strategies, we boost your visibility in search results and elevate your keyword performance for long-term growth.


We tailor our keyword research based on different goals and user intents. This means long-tail keywords for informative blog posts, high-conversion terms for sales-focused landing pages, and core keywords for your homepage. After refining and organizing the list with tools like Google Keyword Planner, we provide a detailed keyword set. This helps you scale your SEO strategy effectively.

145%

AVERAGE SEO TRAFFIC INCREASE AFTER 1 YEAR

226+

SEO PROJECTS COMPLETED

60%

AVERAGE ROI INCREASE FROM SEO

40%

CONVERSION RATE INCREASE

What do we do?

HewlettPrintSolutions is a UK-based local SEO company. We offer a range of services designed to strengthen your SEO campaign, including:

Keyword categorization

HewlettPrintSolutions excels at keyword research, organizing, grouping, and filtering keywords for better focus. By understanding category-based search behavior, we make your SEO and PPC campaigns more targeted and effective

PPC Keyword Research

The internet offers unmatched potential to reach your audience – but only if you use it wisely. When launching a PPC campaign, it's easy to assume any keyword will drive clicks, but that's rarely true. Your ads need to reach the right people to be effective. At HewlettPrintSolutions, we help you target the most relevant PPC keywords to connect with your ideal audience and drive high-quality, engaged traffic to your website.

Keyword analysis

Once keyword research is complete, we move to keyword analysis and mapping. This involves assigning the right keywords to specific website pages. This step is crucial for aligning your content with search intent, setting up your digital marketing campaigns for long-term success.

Frequently

Frequently Asked Questions

Okay, so what exactly is keyword research, in plain English?

Think of keyword research as figuring out exactly what words and phrases your potential customers are typing into Google (or asking their voice assistants) when they’re looking for products, services, or information like yours. It’s like being a detective for search terms, helping us understand their needs so we can make sure your website shows up when they search. It’s truly the first step to getting found online!

 

That’s a great thought, and you definitely know your business inside out! However, what you think people search for versus what they actually type can be very different. Keyword research uses real data to uncover those hidden gems – terms you might never have considered. It ensures you’re speaking the same language as your audience online, which is vital for them to find you.

 

It definitely matters, and it’s not just a fancy term! Long-tail keywords are longer, more specific phrases (like “best waterproof running shoes for trails” instead of just “running shoes”). While fewer people search for them, those who do are usually closer to making a purchase or decision. They have higher intent, so ranking for them can bring in highly qualified traffic that’s ready to convert. They’re super valuable!

 

Keyword research is definitely an ongoing process, not a one-and-done task! The internet is constantly changing, new trends emerge, and how people search evolves. We regularly revisit and update your keyword strategy to make sure you’re always optimized for the latest search behaviors and competitive landscape. It’s about staying ahead of the curve!

Don’t worry, your website won’t disappear! However, if you’re targeting keywords that aren’t relevant or have too much competition without a strategic approach, your content might struggle to rank effectively. That’s where our expertise comes in. We help you choose the right balance of keywords – terms that are achievable for your business and will genuinely bring in valuable traffic. It’s about smart choices, not just any choices.

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